Segmentation

Use Segmentation with Campaign Management to group contacts and prospects into targeted audiences. With Segmentation, you can:

■    Create targeted contact and prospect lists according to demographic and behavioral patterns or other include/exclude criteria

■    Split segments into multiple lists and prioritize the segments

■    Eliminate duplicates in lists

■    Create n-select or random select segments for message or delivery testing

■    Get counts for communications collateral before production

■    Assign unique source codes to segments to effectively analyze an effort's success